Many friends who are independent websites understand the principle that no traffic means no sales. One of the most important things to do as an independent website is to attract traffic to your store.
After years of experience with dropshipping and building your own website, there are actually some very simple ways to attract traffic, and some of them are free. If you are a start-up novice, then you really earn.
So, how to attract traffic to your Shopify store?
1. Some basic Shopify SEO optimization measures
It is not difficult to imagine that SEO work is also crucial for Shopify, and the higher the ranking in major search engines, the traffic to your store will also increase. How to do it? First, find the core keywords of your product or competing products, query its long-tail keywords, and perform simple filtering to screen out a batch of keywords with relatively high traffic but low difficulty as the core keywords of the store homepage.
After completing the core keyword screening and optimization sequence, you can increase the exposure of your store through keyword optimization. How does it work? Here are two practical approaches to SEO optimization for your Shopify store.
1) Content Marketing
If you don't have the energy to blog long enough to attract users, search for a store related to your niche and study its homepage.
These stores all have one thing in common: the store front page and the bottom of the home page have simple paragraph descriptions, which usually contain some core keywords.
It's not hard to see that the simple paragraphs at the bottom of these pages contain their core keywords. Many independent sites are using this tactic to increase organic search traffic to their stores.
So how do we use tools to identify core keywords and their long-tail keywords, and group those keywords into paragraphs? The usage of the Keyword Tool will be explained in detail later.
2) TDK settings
In addition to product titles, product descriptions, and alt tags on images being the best places to use keywords in an online store, there are some very basic SEO optimization methods, namely setting up a TDK page on the main menu.
Again, we found some upscale Shopify stores through the ChinaAndWorld website to see how their TDK is set up.
First, open your store's home page or other core page, right-click View, and then click the down arrow in the code. Typically, you'll see Title and Description details here. With ChinaAndWorld's category search function, you can quickly find competitors' TDKs.
The setting of the title usually needs to be concise, and its core keyword is the brand word "carved". Through comparative analysis, it is not difficult to see that the core keyword of carving is: handmade wooden products. Also, "Wood and resin phone cases, bracelets, wallets, wireless chargers and more". Apple iPhone, Samsung Galaxy and Google Pixel. " is also its keyword.
Filter the results based on your own keywords, while referencing the content and sentence settings of the competing TDK. Optimize TDK and increase organic search volume.
2. Social Media Promotions You Might Ignore
The most important form of social media promotion is FB ads, which are too common to be mentioned in this article. It mainly introduces these good methods that are easily overlooked by us.
1) Promote the video on YouTube
There are two options, one is to make your own promotional video. Another way is to partner with YouTube influencers and ask them to make videos of your products, or just add your products to their shows. As long as your product is of good quality and interesting, the chances of a partnership are high, after all, these influencers also need content and products.
2) Instagram Micro Influencer Collaboration
What are micro-influencers? Typically, we refer to Instagram celebrities with between 10,000-50,000 followers as micro-influencers. There is still a gap between them and real influencers, but the chances of them working with you are high. For example, with some giveaways, promotions, etc., provide some incentives for the micro-influencer's Instagram followers, and also promote it for the Shopify store. This is good for both parties.
3) Drive traffic through influencer blogs
We can try two approaches. The first method is to collect influential and popular bloggers in your field and write and submit blogs according to their daily blogging style. Although not all submissions will be successful, once an article is published, it will bring you a large number of users.
Second, you can leave a comment or comment under these popular blog posts, recommend your store, or invite bloggers to add your latest products or interesting content to their blog content.
This process may take some time, but it's worth it.
4) Link your Instagram account to your Shopify store
Instagram offers "purchasable posts". Users can click on a product image to view product details. If a user needs to buy a product, they can directly click on the link of your Shopify store to buy it.
3. Perfect store operation
From the field of store operations, how do you drive traffic to your Shopify store? There are so many methods that I think only two are important.
1) Carry out store activities to increase user stickiness and rely on users for promotion
Here is a case study for reference. This is also a classic case I found while researching Shopify stores.
Charmed Aroma is a shop that sells scented candles. What sets it apart is that each of its products contains jewelry. After the candle burns out, you get a ring or a fancy necklace. Not long ago, the store launched a campaign with prizes totaling up to $200,000.
Through the campaign, users are actively sending videos on YouTube, and most of them get high traffic. The publicity effect is self-evident. At the same time, users will increase their repurchase rate for more chances to win rewards.
2) EDM MarketingDo I need to repeat the importance of EDM marketing?
No, everyone in e-commerce knows it. We analyze from two aspects.
How to drive traffic to your Shopify store with EDM marketing.
If you're not good at attracting new users with EDM, the only thing you can do is wake up old users. Run some promotions on your store homepage to entice your users to subscribe to emails. Of course, the greater the intensity of this offer, the greater the willingness of users to fill in their mailboxes. All that’s left is to regularly send your users content they’re interested in so they remember you and come back to your Shopify store.