Elite Team for Select Brands
Our founders hail from the U.S., Brazil, Singapore, and China, and are graduates of top 3 business schools globally, as ranked by the Financial Times. Leading a network of local marketing experts across 177 countries, we provide businesses with 360-degree, fully customized localization services.
Unparalleled Industry Experience
Our team members bring rich experience from working with prestigious global companies like Google, McKinsey, Uber, and Schlumberger, as well as with leading Chinese exporters like Shein, Anker, Temu, TikTok, LilySilk, Alibaba, ChicMe, DJI, and OrderPlus. No matter your industry, we have the expertise to help you succeed.
Cultural Expertise Across the Globe
Americas
As the most widely spoken variation of English, American English reaches a global audience, influencing key markets across the U.S., Canada, Australia, and the U.K. We ensure your messaging resonates with North American consumers and beyond.
Focused on the rich cultural diversity of Latin America, this variation spans key markets like Mexico, Chile, Peru, Argentina, and Colombia. We help your brand engage authentically with Spanish-speaking audiences across the Americas.
Brazil, with its vibrant culture and large consumer base, serves as a hub for Portuguese-speaking regions, including parts of Europe and Africa. Our expertise ensures your brand’s appeal resonates deeply with Brazilian consumers and beyond.
Europe
British English carries a distinct cultural influence, reaching the U.K., Ireland, and parts of Northern Europe, including Denmark, Norway, and Sweden. We craft messaging that aligns with the sophistication and traditions of British and European markets.
Centered on Germany, a powerhouse economy, this variation reaches Austria, Switzerland, and Luxembourg. Our team ensures your brand connects seamlessly with German-speaking audiences, known for their precision and reliability.
French culture extends far beyond France, influencing markets in Monaco, Luxembourg, parts of Belgium, and much of North Africa. Our localization ensures your brand speaks fluently to these diverse French-speaking regions.
Russia’s cultural reach includes Ukraine, Belarus, and Central Asia. Our localization services help you navigate the nuances of Russian language and culture, ensuring your brand resonates across these markets.
Known for its rich cultural heritage, Italian reaches not only Italy but also neighboring Vatican City and San Marino. We tailor your brand’s voice to engage Italian consumers, emphasizing tradition and modernity.
Spain’s cultural influence spreads across Europe and Latin America. We help brands engage with Spanish-speaking audiences in Spain and the broader Hispanic world through precise and culturally relevant messaging.
Asia
As a key business hub in Southeast Asia, Singaporean English blends local and international influences. This variation extends beyond Singapore to regions like Malaysia and the Philippines, allowing your brand to communicate effectively across diverse Southeast Asian markets.
eeply rooted in Thailand’s rich traditions and modern culture, our Thai localization extends influence into neighboring countries like Laos, Myanmar, and parts of Vietnam, ensuring your brand connects with Southeast Asia’s unique consumer base.
As Indonesia’s official language, Bahasa Indonesia reflects the country’s dynamic culture and extends to Brunei and parts of Malaysia. We help your brand resonate with consumers in these growing markets through culturally tailored messaging.
With China as a global economic powerhouse, Chinese is essential for engaging with audiences in Mainland China, Taiwan, Hong Kong, Singapore, and beyond. Our expertise in Chinese culture and language ensures your brand communicates effectively in one of the world’s largest consumer markets.
Centered on South Korean culture, which has significant influence throughout East Asia and globally through K-pop, fashion, and technology. Our expertise helps you connect with consumers in South Korea and its neighboring regions.
Rooted in Japan’s unique blend of tradition and modernity, our localization services ensure your brand resonates with Japanese consumers, while also extending influence across regions with strong Japanese cultural ties, including parts of Southeast Asia.
Middle East & Africa
Spoken across the Middle East and North Africa, Arabic connects you with a vast, culturally rich region, including key markets such as Saudi Arabia, the UAE, Egypt, and Morocco.
As one of the most widely spoken languages in East Africa, Swahili is key to connecting with consumers in Kenya, Tanzania, Uganda, and parts of the Democratic Republic of the Congo.
Hausa is one of the most widely spoken languages in West Africa, particularly in Nigeria and Niger, two of the region’s largest economies.
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