Brand Strategy
Specializing in aggressive strategies and execution for growing or transforming brands, we focus on differentiated positioning and brand identity management to deliver exceptional ROI for global consumer brands.
CULTURAL ICONS
“They ARE it.”
Brands that have achieved iconic status, embodying cultural significance and self-actualization needs. These brands are not just wanted, they are woven into the cultural fabric.
Examples: Nike, Chanel, Nintendo, Patagonia, Harley Davidson, Mustang, Corona.
Key Needs: Self-Actualization, Social Acceptance
PREMIUM BRANDS
“They WANT it.”
Luxury and high-end brands that fulfill desires for esteem and exclusivity. These brands are symbols of refined taste and are pursued for their prestige.
Examples: Louis Vuitton, Lafite, Lululemon, Apple, Bentley, Bang & Olufsen.
Key Needs: Esteem, Luxury
TRUSTED BRANDS
“They NEED it.”
Brands that provide reliability, security, and everyday essentials. These brands fulfill critical needs, establishing trust through consistency and quality.
Examples: IKEA, Volvo, Johnson & Johnson, Huawei, Lenovo, Nestle, Suntory.
Key Needs: Safety, Security, Physical Needs
Re-Define for Human Nature
Consumer Research
We dive deep into understanding target audiences, strategically planning user research, and recruiting local consumers from over 170 countries for one-on-one and group interviews. Our team analyzes customer personas, decision-making journeys, and consumer needs, providing both qualitative and quantitative insights into target markets.
Re-Position for Universal Values
Brand Positioning
Leveraging omnichannel market intelligence, we uncover your brand’s core strengths. ChinaAndWorld helps define your competitive space, analyze strengths and weaknesses, and explore insights into category positioning, consumer motivations, and social-cultural dynamics. Our team identifies niche opportunities and crafts a unique value proposition that differentiates your brand.
Make Histories, Not Campaigns
Content Creation
ChinaAndWorld helps shape your brand’s identity by developing visual guidelines, brand copy standards, brand stories, slogans, and declarations. Utilizing the latest global advertising practices, we create content across 30+ languages, including website copy, promotional materials, and video content. Our streamlined approach reduces costs, improves brand communication, and enhances product value perception.
Make Inventions, Not Upgrades
Product Development
Through market analysis, product concept testing, and user interaction feedback, ChinaAndWorld identifies opportunities to improve your product offerings. We develop comprehensive plans for product enhancement, define target market matrices, and establish competitive pricing strategies to boost your product’s appeal.
Ready to Revolutionize Your Branding?
Let ChinaAndWorld reinvent your branding strategy. Get in touch today and take your business to the next level.